Are you working with a video production company to create a video for you? If so, the video will eventually need to go through post production, where you'll work with a video editor to bring the whole thing together. The editing process can be long and challenging, and it helps to have a good relationship with your editor so that things go smoothly. Here are some tips that can help you become your video editor's favorite client.
Find References In Other Media
One of the challenges of having no experience in video production is articulating what you want as a client. You may have a vision in your head, but unable to express what it is that you like and don't like. The best thing that you can do is find reference material to show to your editor so that they can get a good sense of what you are trying to accomplish.
For example, if you are searching for music for your video, don't be afraid to find a popular piece of music that you can't license as reference material. The editor can use it as a placeholder music piece, see if the tone works, and then later use that reference to find a stock music track that fits your video. You'll save your editor and your budget from countless hours of searching for something that may not work for you.
Compile Concise Feedback
The post-production process will give you several rounds of revisions in order to finalize your video. However, it is important that you make the most of each round of revisions by compiling concise feedback after each cut that you view for review. Make sure that you get all stakeholders involved in the process, and compile a single list of feedback for the editor to execute.
Small changes can often have a ripple effect over an entire video. For instance, if you are cutting together a 30 second commercial, trimming some dialogue at the beginning can cause the piece to fall below 30 seconds and the editor will have to make it up elsewhere.
When providing feedback, try to list it all in chronological order as to where it happens in the video. Feel free to give very specific timecodes, or take screenshots and mark them up on your computer. Giving very specific feedback will ensure that your editor knows exactly what you want them to do for your video.